How to Use Advertising to Attract Quality Clients

Once you have started your own service business, you will need a continual stream of prospective clients willing to give you a try, and happy clients willing to give you word-of-mouth marketing - for example, on the social networks. One way to drum up business is to advertise. However, since ads cost money, you need to develop a strategy that will give you the most bang for your budget. Advertising gets particularly expensive when applied without strategy and planning.

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