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How Important is Confidence in Sales?

It should come as no surprise that one of the most important traits a salesperson can have is to be confident. But why? What’s so very vital about confidence as a trait of a talented and successful salesperson? First, there is a vast difference between being confident, and being arrogant. Arrogance is signified by the need for external validation and acceptance - truly, it is a sign of low self-esteem. Confidence is signified by a healthy sense of self-worth, without relying on external anything. Arrogance will turn customers off, while confidence will bring them in. Where confidence really becomes key is in the product or service offered for sale. When you truly believe in what you are representing and selling, it translates easily to the prospect. Often, that confidence alone will create excitement about the offer to even a mismatched prospect! When you sell with confidence, you create instant trust, because you are believable. And we know that trust is the key to the sales kingdom. Even if you’re not blessed with innate confidence, you can take these few steps to become more confident:

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