The title does not have a typo, and it IS meant to get your attention! If you're reading this, it worked. Online content is "King" and "Queen" which means the audience are the loyal subjects. You may be on one page, but the content on the side is so darn appealing. How does it happen? How did it know you were looking at the Samsung HU9000? Yes the power of the internet can be mystifying. And then you realize how Houdini made those tricks happen - it wasn't magic at all, it was technique.