We can't control the proverbial, "no" sometimes. Regardless of your product or service, the customer may not be that into you! Okay, that's a bit harsh, but the proof is in the sale. When new entrepreneurs start a business, they are ultra excited about getting to market and being in business. What "being in business" means varies from person to person. No business is an overnight success - it takes work and the ability to be honest about where you are in building your empire.