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Why StartUps Have More Focus and Drive Than Their Competitors

If you have ever Google'd leadership or looked it up on YouTube, then there's a fair chance that you will have come across the concept of the "Golden Circle". This is essentially a theory that suggests the most effective leaders are the ones that really believe in what they're doing. They know why they're doing what they're doing and this helps them to be that much more committed and enthusiastic ñ things that will come across to their audience.

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