8 Colors and How They Affect Sales

It certainly comes as no surprise that colors have a huge psychological effect on sales, and specific colors are used in branding for very specific purposes. When you think of the use of color, think of Coca-Cola. Could it ever be anything but red and white? Colors used in branding and packaging are carefully chosen to elicit a certain feeling, and often are used to get the potential buyer to take a certain action – buying the product!